Some artists carry a passion for art from childhood, a true genetic imprint. This is the case of Yoni Lallouche, also known as YouN's, active in Contemporary Art since 2015, becoming a must-see for Pop Art lovers. Growing up in the Parisian suburbs, the graffiti that punctuated his daily life caught his eye early on. However, it was during adolescence that his fascination with this artistic expression intensified.

During his commute on the RER, he carefully observes the graffiti that dots his path to the capital, trying to decipher it. He develops a fascination for this art form, both for the vivid colors and the play of shadows.

Using lenticular art and augmented reality, Yoni Lallouche merges the real and the digital. Combining these two techniques gives life to experiential, sensitive, and cultured works. Through the use of female figures, Yoni Lallouche offers much more than colorful portraits; he creates a true interaction between the work and the viewer thanks to an active QR code associated with each painting.

Art 3.0 anchored in reality

“I am a digital artist”

Strongly influenced by Street Art, from which he retained his taste for color, Yoni Lallouche explored digital technology very early on through photo retouching on his Pop Art works before turning to lenticular imagery, the process of which he masters in its entirety. This self-taught jack-of-all-trades, who was an optician and carpenter, wondered about the emergence of a new world overseen by AI: "Today QR codes are everywhere, menus, show tickets, invitations... Their omnipresence questioned me and I wanted to make it more glamorous through my art." Associated with each of his works, the QR code thus takes its place in his "Chromatic Faces" collection.

The idea?
Open the doors to another dimension by scanning the QR codes and giving access to a 3D vision of the work in weightlessness as well as to a video which tells a passage from the history of the personality represented when she is famous or a generic video on the place of women in the world.

Offer an intuitive experience!
“My works are both physical and virtual”